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Search Engine Optimisation (SEO) is a marketing term for improving a websites rank on organic Search Engine Results Pages (SERP). The term organic means free searches and not relying on paid advertising to appear at the top of search results. It is a continuous process that requires an ongoing focus, otherwise, you will drop behind competitors and lose customers.
Many people will be able to implement SEO into their website, with varying degrees of success but like any business process, to maximise the full potential of this tool, an expert should be used. This is because SEO is an all-encompassing term that covers technical aspects, design, content, as well as on-site and off-site SEO. The return on investment by using a team like SEO Expert will be far greater than a do-it-yourself approach.
The first step we take is to undertake an in-depth analysis of your business, its goals, current performance and the target audience. This is divided into four core processes:
Most SEO experts agree that content plays a pivotal role in improving a website’s performance in search rankings and ultimately leading to more traffic, higher conversions and growing the business. However, what is important to note is that it must be the right kind of content, otherwise, it will be ineffective and may harm your reputation.
Content should reflect your company brand and image, so that whether its physical marketing materials, presentations, websites or blogs, all follow the same story and guidelines. This means design, tone and language should all be optimised for your audience. If your audience relates to a more informal message, don’t write as if you’re creating a legal document!
Furthermore, all content should be crafted to target the algorithms of search engines and search terms of potential customers. Utilising the keyword research performed in stage one, our SEO experts will ensure all content includes the correct keywords, tags and layout to maximise its impact.
Finally, it must be unique! Even if you have two pages that target different locations but the same service, the content should not be a copy. It should keep the same message and tone but be bespoke content to that page, blog or email.
When we discuss website optimisation, the team at SEO expert is talking about the technical and design features, optimising them to ensure they meet the demanding rules created by Google for any website wishing to build authority and rank on their organic search pages. This includes both back-end development (Server-side) and front-end development (Client-side). We pride ourselves on ensuring the performance of the website is at the highest level possible, providing recommendations on changes, implementing improvements and tackling existing inefficiencies.
Any website that has a large number of backlinks has historically performed well in search engine results and it still plays an important role in SEO today. A backlink is an incoming link on another webpage to your website and the team at SEO Expert have an extensive network of high-quality backlink providers at their disposal. It is very difficult to build up backlinks that Google values on your own and it is the resources of experts that enable this to be done far more easily and effectively.
As the name suggests, SEO Experts have a wealth of industry experience and expertise, having spent years helping businesses grow their online presence, reaching the top ranking position on search results for multiple keywords.
We understand the importance of providing an effective solution, that provides a return on investment for our customers. It can sometimes be difficult to see why budgets should be spent on this service and so we explain with real-world examples about how this investment can produce results.
One of our core values is transparency and collaboration with our clients. This stems from a belief that to be truly successful, everyone must buy into the process and if they do, it amplifies the results from a project.
Our SEO experts are always learning and improving, ensuring they review any industry updates and changes, such as an update to Googles algorithm, as soon as they can. This approach means that we operate in an agile and proactive way, gaining an advantage on many other service providers, which directly benefits our clients.
We will always ensure that any design and development projects are optimised for the platforms that best suit our client’s needs, such as different mobile operating systems. With mobile browsing so important to business growth, we place this at the heart of what we do. Alongside that, we tailor services to local, nationwide or international search requirements, maximising traffic and conversions.
We’ve thrown a lot of information at you on this page but put simply - every business wants more people to see their website and engage with it! The best way to do this is to maximise the SEO of your website. Contact SEO Expert today for a free no-obligation discussion on how we can take your business to the next level.
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